Rules of the Carbon Road

With MATRIX, we have proven that industrial decarbonization can be both practical, powerful and profitable. Our goal was simple: capture more carbon with less energy – and now we’re delivering on that promise
— Chris Catlin, CEO.

MIDAC is based on several fundamental principles about capturing carbon:

  • Capture at the Source: Carbon capture is most effective at the source of emissions, not in dispersed locations.

  • Energy Efficiency: Minimizing energy consumption during capture is crucial, as energy production itself generates more carbon emissions.

  • Global Scalability: Given the ubiquitous nature of carbon, capture solutions must be scalable and affordable worldwide.

  • Long-Term Operation: Effective climate change mitigation requires capture systems to operate for decades, potentially centuries.

  • High-Density Capture: Systems should target areas of highest carbon concentration, such as urban and industrial centers, necessitating a small footprint.

  • Safe, Permanent Disposal: Captured carbon must be disposed of safely, cost-effectively, and permanently.

 FAQs

  • At the core of PlanetWEST’S technology is the innovative MIDAC (Modular Direct Air Capture) system, which harnesses the power of AI to create a global DAC network platform. AI's advanced capabilities in data analysis and pattern recognition enable the optimization of the massive carbon capture platform while minimizing energy consumption and overall cost.

  • Carbon emissions reduction is needed by many energy intensive industries including automotive, steel, utilities, mining, oil and IT.

  • PlanetWEST’s systems captures and processes carbon with less energy and emissions over their entire lifecylce than current DAC technologies. They require less energy and emissions to build, operate and transport captured carbon to market.